Just finished reading the latest edition (4th) of Dan Kennedy’s… …”The Ultimate Marketing Plan”. I ‘d read a previous edition (2nd) many years ago and decided it was time for a “refresher” course in the basics and see what new material Dan thought worth including. The new edition is a comprehensive update… …while still containing […]
Social Coupon Bandwagon – Marketers Tread Carefully
If you’re a marketer about to jump on the social coupon bandwagon… …might be worth reflecting on this for a moment… Now, I’m not suggesting that you “Be afraid, very afraid” of social coupons, but…