In a recent post I revisited the direct response marketing idea that people do business with those that they know, like and trust… “Some Personal Observations On Buyer Behaviour” Noticed this post over at CopyBlogger… “30 Ways To Build The Know Like And Trust Factor That Builds An Audience” …that’s well-worth the read. Three sections […]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
Could 2009 Be A Great Year For Copywriters?
The answer is a resounding “Yes” according to copywriting giant Clayton Makepeace. And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook. Read Clayton’s post…
Thoughts On Traffic…And Copywriting
I’ve commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the relocation of a big corporate headquarters away from the area. Fortunately, business seems […]