Time to look ahead at the month of March 2017 at the events anniversaries and holidays that we can use to build a marketing calendar March 2017 for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good […]
Looking Ahead – Marketing Calendar February 2017
Let’s take a look at the coming month of February 2017 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2017. Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember […]
Thoughts On Traffic…And Copywriting
I’ve commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the relocation of a big corporate headquarters away from the area. Fortunately, business seems […]