I talk a fair bit about using stories in copywriting and marketing and one story that has assumed almost legendary status in direct response circles is that of the Schlitz Beer company. Jay Abraham often mentions this story as a great example of the idea of pre-emptive positioning (I’ll expand on that later). No surprise […]
Viral Marketing With Frank Kern
Internet marketer (and also outstanding copywriter, although that is less well known) Frank Kern is a somewhat controversial figure. He attracts widespread praise… …but also some pretty vicious criticism and brickbats. Over the years I’ve spent a fair bit of money with Frank and one thing’s for sure… …it’s always well worth studying what he […]
Thoughts On Traffic…And Copywriting
I’ve commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the relocation of a big corporate headquarters away from the area. Fortunately, business seems […]