…to this delightful Tom Fishburne cartoon that lampoons the pretension behind so much mainstream marketing drivel. More about the marketing idea… “‘Brand Laddering’ is one of the most common marketing tools. To drive growth and loyalty, marketers frequently work to elevate benefits of the brand from technical to functional to emotional. But there’s a risk […]
Thoughts On Traffic…And Copywriting
I’ve commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the relocation of a big corporate headquarters away from the area. Fortunately, business seems […]