There’s an awful lot of nonsense talked about online copywriting and how it’s “different” from the regular variety. Much of this is in support of the commendable aim of differentiating the speaker or writer as an expert in a particular niche (in this case “online copywriting”). Unfortunately, this can cause some confusion, particularly to new […]
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Copywriting Notes – “Psycho-Cybernetics” And Copywriting
Most copywriting training focuses on what would be called the “craft”. How to write effective headlines, bullets and put together a convincing letter. More advanced training goes into the psychology of selling and and crafting an effective strategy and campaign for a promotion. Very little is ever said, however, about what might be termed the […]
‘The Great Copywriting Conspiracy’ – Really?
We seem to be in one of those phases where “controversy” swirls around the online marketing community. We had top copywriter John Carlton talking about a “Copywriting Crisis” recently. Now copywriting heavyweight Clayton Makepeace has released a special report (actually authored by Clayton’s protege Tony Flores) called “The Great Copywriting Conspiracy”. Let me say that […]