The new copywriting program based on the work and approach of master copywriter Clayton Makepeace has just been released. I say “based on the work of Clayton Makepeace” because it’s not actually written by Clayton but by his associate Tony Flores. Who the hell is Tony Flores, you ask? Well, Tony is a copywriter who […]
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‘The Great Copywriting Conspiracy’ – Really?
We seem to be in one of those phases where “controversy” swirls around the online marketing community. We had top copywriter John Carlton talking about a “Copywriting Crisis” recently. Now copywriting heavyweight Clayton Makepeace has released a special report (actually authored by Clayton’s protege Tony Flores) called “The Great Copywriting Conspiracy”. Let me say that […]