The new copywriting program based on the work and approach of master copywriter Clayton Makepeace has just been released.
I say “based on the work of Clayton Makepeace” because it’s not actually written by Clayton but by his associate Tony Flores.
Who the hell is Tony Flores, you ask? Well, Tony is a copywriter who went to work for Clayton and also became the editor of “The Screaming Eagle” newsletter (part of Clayton’s “Easywriters” membership programme). As a result he got to understand Clayton’s approach in depth.
The new programme is called “The Ultimate Desktop Copy Coach” and it’s based on material originally presented in “The Screaming Eagle” newsletter. I don’t have the new programme but I do have most of the original material from which it’s drawn.
Based on that, plus going through the sales letter for the new programme in some depth, I’d say that this is a programme well worth having a look at. Tony Flores definitely has a skill for breaking down the components of the copywriting process and explaining them in detail so that they are easy to do yourself.
Plus, he has expanded the original material and put it into an easy to follow and comprehensive guide to creating winning copy.
As you’d expect, there’s a ton of valuable bonuses and extras included. There are some video critiques from Clayton that I already have (and paid around $350 for from memory) that are outstanding.
One thing to keep in mind is that Clayton writes mainly for the traditional direct mail houses so the course is heavily slanted towards those kind of traditional direct mail packages. However, the material is easily adapted to other channels (such as the internet).
All in all, if you’re new or relatively new and want a comprehensive course to writing great copy, this is well worth taking a look at. If you’re an experienced writer and don’t already have Clayton’s programmes, this is a great resource to have in your library.
The official launch was last Friday (June 27) and there’s an introductory offer available until July 15. The programme isn’t cheap (the introductory price is $897) but it’s very competitively priced compared to other comparable quality courses on the market.
Here’s where you can get more details about “The Ultimate Desktop Copy Coach”. (No, this isn’t an affiliate link! I just think this is something you worth knowing about!)