Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]
More Controversy About “That” Tactic
There’s been a bit of controversy lately about the marketing tactic of “forced continuity”. It’s flared up again with a recent promotion by Mike Filsaime of “Butterfly Marketing” fame. Mike is launching a new magazine focused on internet marketing and to get people to try out a subscription he’s giving away a ton of free […]