Ever wonder what your customers and prospects are thinking about right now? A perhaps painful reminder from the great Tom Fishburne… Full post at “inside the mind of the consumer” and well worth the read…along with another version of this magnificent marketing cartoon. Sadly, our prospects and even customers are most definitely NOT thinking about […]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]