“That which does not kill us makes us stronger” – Friedrich Nietzsche (1844-1900) Reminded by our friends at Google that today, October 15, is the 169th anniversary of the birth in 1844 of the German philosopher Friedrich Nietzsche. Nietzsche was, and remains, a controversial figure perhaps best known for his declaration that “God is dead” […]
Looking Ahead – Marketing Calendar July 2009
Time to look ahead to July at events and holidays that can be used to build a marketing promotion around. From now on, I’ll have two parts to these posts. The first will look specifically at Australia. The second will be primarily North America with some other major events included if they broadly of interest. […]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]