For various reasons (urgent client work and then being away on holidays) I’ve missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home “The Happenstance” on Ludgate Hill. As always, there was a full, informative and inspiring agenda. The […]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]