For various reasons (urgent client work and then being away on holidays) I’ve missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home “The Happenstance” on Ludgate Hill. As always, there was a full, informative and inspiring agenda. The […]
Looking Ahead – Marketing Calendar April 2015
Here’s our regular look ahead at the coming month, April 2015… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across. I had […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]