Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
Direct Response Meerkating – Latest
I’ve commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat “Aleksandr Orlov” and his “Compare The Meerkat” site… “Emotional Direct Response Meerkating?!?” So I was interested in this recent article… “Comparethemarket warns Google to play fair” …and decided to take a look at the what’s been happening with the campaign. The […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]