Here’s our regular look ahead at the coming month, April 2015… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]
Looking Ahead – Marketing Calendar November 2013
Time to look-ahead at the month of November 2013… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…we’re fast approaching the end of the year… and that means CHRISTMAS, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s not […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]