ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli… …and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred day on the calendar. For both countries, the events of the Gallipoli […]
Looking Ahead – Marketing Calendar April 2015
Here’s our regular look ahead at the coming month, April 2015… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]
Looking Ahead – Marketing Calendar May 2009
It’s that time of the month again where we take a look at coming events in May that can provide the focus for a promotion or marketing campaign to give your business a cash boost. Before I get to that…
Yet Another Example of Mainstream Advertising Agencies Wasting Clients Money
Had to smile when this article (“Advertisers: Men Are Not Idiots“) from Advertising Age came to my attention… Bashing Fathers and Husbands Isn’t the Right Way for Marketers to Sell Products The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status […]