ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli… …and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred day on the calendar. For both countries, the events of the Gallipoli […]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire […]
Copywriting Video – About Bullets
Here’s #12 in ace copywriter John Carlton’s “Copywriting Checklist” video series. It’s all about “bullets”. It doesn’t go into how to write them (there’s not enough time in the video and there are plenty of good resources out there that cover the topic). But John shares some little “nuggets” about how to use bullets effectively […]