Your offer is one of the most important elements of any promotion. Here’s a video from copywriter John Carlton’s “Copywriting Checklist” video series spelling out some of the critical points to keep in mind…
Copywriting Video – About Bullets
Here’s #12 in ace copywriter John Carlton’s “Copywriting Checklist” video series. It’s all about “bullets”. It doesn’t go into how to write them (there’s not enough time in the video and there are plenty of good resources out there that cover the topic). But John shares some little “nuggets” about how to use bullets effectively […]