Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Shock Headline! Boy Hit By Meteorite…
…but survives! Read all about it! Headlines are one of the most important elements of any piece of copywriting or advertising. Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad. So you can never spend too much time honing your headline skills… …and one […]
The Importance Of The Offer In Copywriting
Your offer is one of the most important elements of any promotion. Here’s a video from copywriter John Carlton’s “Copywriting Checklist” video series spelling out some of the critical points to keep in mind…