Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Another Benefit Of Having A Marketing Calendar
Just received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”. In the “Marketing Savvy Department” Pete makes this observation… “To build a solid relationship with your customers you need to stay in contact on a regular basis.” Now, of course, you need a reason to contact your clients, otherwise…
More Gary Halbert Insights From Copywriter John Carlton
Super quick post. Copywriter John Carlton is on a roll over on his blog and has just posted another item about Gary Halbert called “Jerks, Genius , And Juice”. Note the mention of the classic copywriting book “The Robert Collier Letter Book”. Essential reading for every copywriter if only for that one idea of “Entering […]
Rare Treat For Copywriters – New Bencivenga Bullet
Copywriting superstar Gary Bencivenga has just released a new edition of his “Marketing Bullets” newsletter. It’s all about “The 3 Greatest Copywriting Lessons I Ever Learned”. Essential reading for all copywriters and you can get the details at “Bencivenga Bullets“. Next post, I will get back to the “controversy” topic I mentioned previously.