First up, a “Happy Thanksgiving” to everyone in the USA! Now, possibly the world’s greatest living copywriter is the legendary Gary Bencivenga. And over at “The Total Package” Gary has just guested with a post titled… “The 3 Greatest Copywriting Lessons I Ever Learned” So what are the 3 lessons? Here in Gary’s own words, […]
Rare Treat For Copywriters – New Bencivenga Bullet
Copywriting superstar Gary Bencivenga has just released a new edition of his “Marketing Bullets” newsletter. It’s all about “The 3 Greatest Copywriting Lessons I Ever Learned”. Essential reading for all copywriters and you can get the details at “Bencivenga Bullets“. Next post, I will get back to the “controversy” topic I mentioned previously.