Let’s take a look ahead at the month of October 2013 and the events, anniversaries and occasions that a clever marketer can use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem to be […]
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Brain Boosters For Copywriters…
…and marketers…in fact, pretty much anyone! Let’s face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of “Men’s Health” with the title… “Choosing Sides – Harness the hidden power of your brain’s separate hemispheres to […]
Why Most Government Advertising Sucks!
In a previous post I shared my opinion that most advertising by governments absolutely sucks. Here’s an example of what I mean… I was waiting for a train the other day (on my way back from copywriter Pete Godfrey’s “Master Class 2.0” as it happens) and my eye caught a big display ad. The “headline” […]