I confess I was absolutely intrigued when I came across this item… “Jersey Shore’s Mike ‘The Situation’ Sorrentino to be paid by Abercrombie & Fitch to not wear their clothes” Apparently, Mike is not the ideal brand ambassador… “He doesn’t have a job, he’s not someone girls want to date because he doesn’t treat them […]
NOT Direct Response Copywriting
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
Ogilvy On Advertising…Australia As A Tourist Destination
Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there’s been a chorus of complaints from sections of the intelligentsia bewailing the “unsophisticated” image the ad presents. Here’s the ad “There’s Nothing Like […]
Copywriting Books That Shaped The Business – Take 1
Penguin Books in the UK have a “Great Ideas” series of books that they describe as… “…the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.” It occurred to me that it would be useful to have a similar list of the books that […]
Copywriting Notes – Makepeace And Bencivenga Part 2
Here’s the second part of the interview between copywriting giants Clayton Makepeace and Gary Bencivenga. It continues with more about Gary’s early days as a writer and his early mentors – people like copywriting legend John Caples and the great David Ogilvy. Notice also some of the “mindset” points that Gary makes early on. By […]