Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there’s been a chorus of complaints from sections of the intelligentsia bewailing the “unsophisticated” image the ad presents. Here’s the ad “There’s Nothing Like […]
Marketing – Product Review – “The Secrets Of A 10% Conversion Rate”
A while back I mentioned an interesting report called “The Secrets Of A 10% Conversion Rate” recommended by master copywriter Michel Fortin. I promised a review and (finally!) here it is. This may sound arrogant of me, but sometimes when you get a new course or book it’s main value is confirming that you already […]