Better Conversion Tip #9 – Test Split testing, also known as A/B testing, is the process of having two identical pages (except for one change) rotate randomly to see which one generates more sales (or opt ins, or whatever the goal of the landing page). A little piece of code called a “cookie” is stored […]
Better Website Conversion Tips – Part 6
Better Conversion Tip #6 – Use Google Analytics Google offers a free conversion and traffic tracking tool that you should take advantage of, if you aren’t already. The tracking tool is comprised of a bit of Javascript code that you put at the bottom of your landing and “thank you” pages—really any page on your […]
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you’re at all involved in the world of internet marketing, then you’re probably aware of the recent Stompernet “Formula 5” launch. The launch campaign was a great case study to watch and the videos made available for free were excellent with great and usable content. Now the folks at Stompernet have re-released the program […]
Marketing – Product Review – “The Secrets Of A 10% Conversion Rate”
A while back I mentioned an interesting report called “The Secrets Of A 10% Conversion Rate” recommended by master copywriter Michel Fortin. I promised a review and (finally!) here it is. This may sound arrogant of me, but sometimes when you get a new course or book it’s main value is confirming that you already […]
A Marketing Lesson From Master Yoda
Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]