The members (and a few selected guests) of the GKIC London chapter gathered for the March meeting on 17 March at “The Happenstance” on Ludgate Hill. Hosted by the indefatigable David White, members enjoyed another full and varied program of top-notch direct-response marketing education and entertainment. David White kicked off the meeting talking about… “The […]
Is Classic Direct Response The Best Advertising For iPad?
Something to ponder… …is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it’s the best approach to ANY advertising. I raise the question because of a conversation over lunch the other day with a good friend and client. This particular friend is a gadget-fiend […]
Direct Response Marketing The Corleone Way
Been a while since I featured one of Tom Fishburne’s wonderful cartoons… …and this I think is a classic. Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to use! However, there’s a serious marketing point here…
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you’re at all involved in the world of internet marketing, then you’re probably aware of the recent Stompernet “Formula 5” launch. The launch campaign was a great case study to watch and the videos made available for free were excellent with great and usable content. Now the folks at Stompernet have re-released the program […]