…but I like it! The Rolling Stones (well, Mick Jagger, at least) have long paid close attention to the money-making side of rock ‘n roll. Not surprising I guess, given their financial problems in the early 70s when they had to flee the UK to avoid the tax man. I’ve made mention of this before… […]
Is Classic Direct Response The Best Advertising For iPad?
Something to ponder… …is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it’s the best approach to ANY advertising. I raise the question because of a conversation over lunch the other day with a good friend and client. This particular friend is a gadget-fiend […]