Something to ponder… …is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it’s the best approach to ANY advertising. I raise the question because of a conversation over lunch the other day with a good friend and client. This particular friend is a gadget-fiend […]
Want To Make More Money? Do This…
With the year end approaching and thoughts turning to plans and goals for 2012, here’s a timely guest post from good friend and copywriting mentor Pete Godfrey. Some valuable tips from the “School Of Hard Knocks” about success and what to really focus on in an age where there never seems to be enough time. […]
Embarrassed By The Ugly State Of Your Keyboard?
It’s an occupational hazard of using a computer… …over time your keyboard is likely to get a little…messy. And because keyboards can be fiddly things (all those moving keys and little nooks and crannies)… …they can be difficult to clean properly. I’ve certainly found it a problem… …so I was very interested when my good […]
Two New Marketing Books…
…well worth your attention. Before that… “Happy 4th of July Weekend!” …to all in the U.S.A. Back to the two new marketing books. The first is…