Something to ponder… …is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it’s the best approach to ANY advertising. I raise the question because of a conversation over lunch the other day with a good friend and client. This particular friend is a gadget-fiend […]
Don’t Fall For These Myths About Business Failure
Came across this interesting post in the “Financial Times”… “Five Myths About Business Failure In A Downturn” …and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have prevented many problems arising in the first place. The five myths are…