…or more specifically, beware of “Jumping The Shark” in your marketing. For those of you not familiar with the expression, “Jumping the shark” means…
Don’t Fall For These Myths About Business Failure
Came across this interesting post in the “Financial Times”… “Five Myths About Business Failure In A Downturn” …and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have prevented many problems arising in the first place. The five myths are…