Better Conversion Tip #13 – Review Your Copy (You can find the previous post in this series here “Better Website Conversion Tips – Part 12”.) In this series, I’ve assumed that you’ve already got some sort of web page up with some copy in place. This isn’t a series about how to write copy. But […]
Marketing Trends For 2012 – Take 4 (Frank Kern)
From Frank Kern, his “State Of The Internet 2012” address. Not so much a discussion of what’s “new and fabulous”… …rather some solid advice on BUSINESS fundamentals and what’s really important in being successful and making money. Most likely, none of this will be new to you BUT coming from Frank Kern, someone regarded as […]
Don’t Fall For These Myths About Business Failure
Came across this interesting post in the “Financial Times”… “Five Myths About Business Failure In A Downturn” …and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have prevented many problems arising in the first place. The five myths are…