Better Conversion Tip #13 – Review Your Copy (You can find the previous post in this series here “Better Website Conversion Tips – Part 12”.) In this series, I’ve assumed that you’ve already got some sort of web page up with some copy in place. This isn’t a series about how to write copy. But […]
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Drayton Bird Speaks – Why Most Copy Sucks…
…and what to do about it if you’re a copywriter or a serious marketer. Here’s an article from the great Drayton Bird that originally appeared over at Clayton Makepeace’s “The Total Package”. Titled “What Some Famous Copywriters Taught Me”… …with this subhead… “Few copywriters study enough. And many who commission copy study even less. So […]