Over the Christmas break during a trip back to the UK, I finally got around to reading… How to Write Sales Letters That Sell …by the great Drayton Bird. The book was first published back in 1994 and my copy is the second edition (from 2002). The title is commendably straightforward and descriptive. The book […]
Dan Kennedy – Master Of Marketing Reinvention
Reading the November 2012 “Gold Letter” from Dan Kennedy… …a little aside reminded me of… 1) How Dan is a master of marketing reinvention; and 2) How he’s pretty much always marketing, even when he’s delivering content. Here’s the section that caught my eye… “There is a definite inner game of wealth. In April 2013, […]