I confess I was in two minds about whether to comment about the “50 Shades Of Grey” phenomenon… …but given the blanket media coverage this week ahead of the film’s release (conveniently timed for Valentine’s Day…a nice marketing touch) I decided it would be remiss of me not to make a few marketing-linked observations. Plus…it […]
Dan Kennedy – Master Of Marketing Reinvention
Reading the November 2012 “Gold Letter” from Dan Kennedy… …a little aside reminded me of… 1) How Dan is a master of marketing reinvention; and 2) How he’s pretty much always marketing, even when he’s delivering content. Here’s the section that caught my eye… “There is a definite inner game of wealth. In April 2013, […]