I confess I was in two minds about whether to comment about the “50 Shades Of Grey” phenomenon… …but given the blanket media coverage this week ahead of the film’s release (conveniently timed for Valentine’s Day…a nice marketing touch) I decided it would be remiss of me not to make a few marketing-linked observations. Plus…it […]
Movies, Stories And Copywriting – Lessons From “There Will Be Blood”
I’ve mentioned previously that I love movies and recently went to see the new movie “There Will Be Blood”. Now, for copywriters and marketers movies and stories can contain many useful lessons. Why? Well because, used properly, stories can be employed in copywriting or your general marketing material to great effect. Basically, stories enable you to […]