The July meeting of the GKIC London Chapter took place on 21 July, 2015 at our current home of “The Happenstance” on Ludgate Hill. David White took the first session titled… “3 Ways To Avoid Becoming A Commodity And Gaining Price Elasticity”. Being seen as offering a commodity product or service is…BAD! That’s mainly because […]
Chinese New Year 2015…Marketing Sheep And Goats
We’re at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The “Year Of The Horse” has just ended… …but in the West there’s some confusion over what this New Year should be called. Some say it’s the “Year Of The Sheep”. Others, “The Year Of […]
Planning Your Marketing And Personal Success In 2015
With the approach of the New Year of 2015… …this is a customary time (during the quiet days between Christmas and New Year, even into early January) to plan and prepare for marketing success in the year ahead. Here are some pieces you might find thought-provoking and useful. First up… …I’ve said this many times […]
Marketing Observations About McDonald’s Anniversaries 2014
2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
Looking Ahead – Marketing Calendar October 2009
Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion. In Australia… October 5 – Labour Day (NSW and ACT), “May Day” in SA There’s also the start of School Term 4 and…