“Having a laugh” 1. When someone is being inconvenient, or taking advantage of someone else 2. To insult someone and then claim it was a joke ( The catchphrase of Andy Millman’s (Ricky Gervais) in the tv-show-within-a-tv-show, “When the Whistle Blows”. (from Extras.) Spoken in a high pitch and followed by “Is s/he havin’ a […]
Marketing Observations About McDonald’s Anniversaries 2014
2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
“Scientific Advertising In The 21st Century” – Part 15 “Test Campaigns”
If there is one idea that justifies the use of the title “Scientific Advertising” by copywriter Claude Hopkins it’s this… “Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort […]