“Having a laugh” 1. When someone is being inconvenient, or taking advantage of someone else 2. To insult someone and then claim it was a joke ( The catchphrase of Andy Millman’s (Ricky Gervais) in the tv-show-within-a-tv-show, “When the Whistle Blows”. (from Extras.) Spoken in a high pitch and followed by “Is s/he havin’ a […]
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across. I had […]
Copywriters – Are You Or Your Clients Making This Mistake?
“Every battle is won, before it is fought.” (From “The Art Of War” by Sun Tzu) I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project. Pete Godfrey, in his latest “Emotional Ad Writing And Marketing Letter” mentions the case of a pair of marketers who […]
Welcome To “Maximum Results Copywriting”!
Well “Howdy” and a warm welcome to my blog here at “Maximum Results Copywriting”. My name is Kevin Francis and I’m a freelance, full-time copywriter and cash flow strategist. So, what’s this blog about, why should you bother reading it and why should you pay any attention to what I have to say? Good questions! […]