“Our prices have been reduced 25 per cent” “Our net profit is 3 per cent” “The final result of testing and comparing 130 formulas” The 3 claims above are all drawn from chapter 7 of “Scientific Advertising”, called “Being Specific”. The point that Claude Hopkins makes throughout the chapter is that when you make a […]
Copywriters – Are You Or Your Clients Making This Mistake?
“Every battle is won, before it is fought.” (From “The Art Of War” by Sun Tzu) I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project. Pete Godfrey, in his latest “Emotional Ad Writing And Marketing Letter” mentions the case of a pair of marketers who […]