Better Conversion Tip #8 – Create Targeted Landing Pages When you’re driving traffic to your website with ads, make sure the visitor arrives at a page that is consistent with the message in the ad. In most cases, that means that it will be far more effective to have a targeted landing page for the […]
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“Scientific Advertising In The 21st Century” – Part 7 “Being Specific”
“Our prices have been reduced 25 per cent” “Our net profit is 3 per cent” “The final result of testing and comparing 130 formulas” The 3 claims above are all drawn from chapter 7 of “Scientific Advertising”, called “Being Specific”. The point that Claude Hopkins makes throughout the chapter is that when you make a […]