WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
Copywriters – Are You Or Your Clients Making This Mistake?
“Every battle is won, before it is fought.” (From “The Art Of War” by Sun Tzu) I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project. Pete Godfrey, in his latest “Emotional Ad Writing And Marketing Letter” mentions the case of a pair of marketers who […]