There seems to be a collective anxiety in the world of marketing as business owners and managers ask themselves… 1. Do I need to be involved in social media? 2. If so, how do I do that? Or, in the case of the second question, of the numerous social media platforms around, which ones do I […]
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across. I had […]