“Having a laugh” 1. When someone is being inconvenient, or taking advantage of someone else 2. To insult someone and then claim it was a joke ( The catchphrase of Andy Millman’s (Ricky Gervais) in the tv-show-within-a-tv-show, “When the Whistle Blows”. (from Extras.) Spoken in a high pitch and followed by “Is s/he havin’ a […]
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]