The July meeting of the GKIC London Chapter took place on 21 July, 2015 at our current home of “The Happenstance” on Ludgate Hill. David White took the first session titled… “3 Ways To Avoid Becoming A Commodity And Gaining Price Elasticity”. Being seen as offering a commodity product or service is…BAD! That’s mainly because […]
GKIC London Chapter – Meeting 19 May 2015
The May 2015 meeting of the GKIC London Chapter took place on Tuesday 19th at “The Happenstance” near St. Paul’s in London. David White kicked off the meeting with a presentation covering… …”3 Reasons Everybody Should Be An Info-Marketer”. The BIG point of the presentation is that you don’t have to be an “Info-Marketer” to […]
So, Have Tesco Made A Marketing Mistake?
I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]