Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace […]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]
Copywriting Video – More About The “Nitty Gritty”
Here’s another video from the “Copywriting Checklist” series from John Carlton. Gee, the last one I posted was a month ago! This is a follow up to that previous video. It’s titled “Nitty-Gritty: Discussion”. In it John hammers home the point that it’s benefits, not features, that need to be emphasised in copy. I’d go […]