The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports… “Persado Raises $21 Million to Replace Human Copywriters With Computers”. The company… “…specializes in creating automated messages that try to persuade people to take action, […]
GKIC London Chapter – Meeting 27 June 2014
Another solid agenda at this month’s meeting of the GKIC London chapter (slightly later this month on 27 June 2014). The meeting kicked off with guest speaker Robert Craven. Robert has been described as “the entrepreneurship guru” and is a professional speaker, author and consultant. He is active in both the academic world and the […]
Lead Generation The Direct Response Way – Part 1
Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace […]
Direct Response Marketing The Corleone Way
Been a while since I featured one of Tom Fishburne’s wonderful cartoons… …and this I think is a classic. Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to use! However, there’s a serious marketing point here…