Been a while since I posted a marketing cartoon from the great Tom Fishburne, so when this caught my eye I had no hesitation… The original post is at… “interruption marketing” …and well worth reading. Tom Fishburne draws attention to these comments from the great Seth Godin… “Marketing is a contest for people’s attention. […]
Direct Response Marketing The Corleone Way
Been a while since I featured one of Tom Fishburne’s wonderful cartoons… …and this I think is a classic. Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to use! However, there’s a serious marketing point here…
More Examples Of Stories In Marketing
In the previous post, Seth Godin shared a couple of examples of how to use story telling in marketing to get great results… “Seth Godin Says This About Stories And Marketing”. That sparked off a couple of ideas and here are 2 more examples that I came across recently…
Seth Godin Says This About Stories And Marketing
EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a […]