EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a […]
“Scientific Advertising In The 21st Century” – Part 21 “Good Business”
With chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins. As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea. That is…