EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a […]
Could 2009 Be A Great Year For Copywriters?
The answer is a resounding “Yes” according to copywriting giant Clayton Makepeace. And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook. Read Clayton’s post…
Copywriting And Marketing In Tough Times…
Back to the 1970s or is it the 1930s? I’ve refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months. Not because I haven’t been aware of what’s been going on and it’s significance. After all, I worked in banking for over 20 years and I’m an avid […]