Today (February 2) is “Groundhog Day” which gives me the perfect excuse to post this trailer… …with an important marketing lesson to follow… I love this movie and watched it again recently. If you’re not familiar with the story…
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Copywriting Notes – Makepeace And Kent Komae Part 1
One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing […]